Courses - Digital Marketing | Email Marketing
E-mail is one of the easiest, least expensive and most effective marketing tools available in the past decade. Despite this, however, few companies have been able to exploit the giant potential of e-mail. Some, such as the airline Sterling, seen over 50% of turnover arriving directly from e-mail campaigns. Of course, that sort of success doesn’t just happen by itself – and that’s what this course is all about.
Together, we’ll take an overall look at the various practices you can use to achieve success with your e-mails. We will also look at the less exciting, but still very relevant areas of legislation, technology and analytical tools – all necessary elements for achieving your goals.
THIS COURSE IS FOR YOU IF:
- You have commercial responsibility and want to know how new leads and customers etc. can be more cheaply generated.
- You have a well-functioning marketing mix, but still haven’t properly integrated e-mail marketing.
- You need to build a business area and want to use e-mail as a basic marketing component.
- You already work with newsletters, for example, but aren’t getting the ROI (return on investment you would like.
WHAT WILL I GET OUT OF THE COURSE?
Participating in the course will leave you with new competencies when it comes to:
- Preparing a plan for improving the results of e-mail campaigns or newsletters
- Selecting the most appropriate segmentation and the most appropriate targeting opportunities
- Development of methods and principles that optimize delivery and visibility of your messages.
- Adopting a method that continually improves campaigns and ROI. Planning e-mail marketing
- Establishing realistic goals
- Checklists and profiles
- Optimizing results via segmentation and audience analysis
- Strategies for more effective implementation
- Insight into the latest legislation, guidelines and codices
Improving campaign results via e-mail marketing
- Defining multi-message campaigns
- Multichannel marketing – where e-mail marketing integrates with offline marketing
- Using behavioral/response-based targeting
Improving e-newsletter results
- Evaluating existing effectiveness of e-newsletters – in addition to opening and click-through rates
- Matching content and offers to target audiences
- Integrating e-newsletters and campaign activities
- Improving your newsletter formats for increased response
Improving “creativity” and texts
- Improving the subject field and e-mail headlines
- Improving e-mail structure
- Effective calls-to-action
- Improving body copy (text)
Specific platforms and tools
- Databases
- CRM/newsletter delivery systems
- Analytical systems
INSTRUCTOR
Christian Peytz
PRICING
Our full-day courses, which include refreshments are priced at DKK 7200.00 plus VAT per participant.
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