Courses - Digital Marketing | Video-based Marketing - Designing Your Strategy
Video-based Marketing – Designing Your Strategy course 1 December 0900-1200
It’s the trend you can’t afford to ignore: by 2014, it is estimated that 90% of all Internet traffic will be video. And that means marketers and communicators will need to stop producing ad-hoc videos and get a strategy together for maximum impact and maximum cost-effectiveness. It’s no longer about one or two videos a year – you’ll need to be creating many more!
Invest half a day and get a valuable overview of what the video marketing trend means for companies like your own.
This course is for you if:- You are interested in how leading B2C and B2B brands are using video content to engage directly with customers, drive brand metrics, and improve online sales.
- You want to hear about the practical steps that should be taken in formulating a video content strategy.
- You have a well-functioning marketing mix, but would like to understand the value and benefit integrating video content and distribution strategy could add.
- You want to understand the future directions of video content as a marketing tool.
Participants get an introduction to:
- Understanding video content and consumer engagement in the digital world.
- Preparing a video content strategy using global best practice.
- Establishing goals for video content.
- Optimizing content and results using segmentation and audience analysis.
- Fulfillment strategies for effective video content implementation.
- Understanding where video content can integrate with other marketing channels and the benefits of doing so.
- Content creation
Goal-setting, finding your stories, creating interaction, defining content types and functions, content optimization - Content distribution and exploitation
Goal-setting, extracting full value from content assets, creating a distribution plan, cost-effective promotion of video content - Analytics
Understanding Analytics requirements for video content strategies, segmenting audiences, tracking ROI. - Delivery platforms
Understanding delivery requirements, selecting video delivery vendors.
The course will also discuss case examples to help you gain a clear understanding of the issues involved.
Our insistence on room for good dialogue means that we must restrict course participation to 10 people per course.
Speaker:
Thomas Webster