Marketing Dream Teamet
For at blive en Poets and Plumbers revolutionær, skal du først og fremmest kunne dit stof – og samtidigt brænde for det du laver. Alle i Dream Teamet er succesfulde forretningsfolk, som enten ejer deres egen virksomhed eller er på toppen af deres professionelle liv. Deres rolle er at føre vej, inspirere og gøre nye værktøjer og metoder nemt fordøjelige for salgs- og marketing folk på alle niveauer. At blive et Dream Team medlem er derfor ikke noget man “bare lige bliver” – det er noget man gør sig fortjent til.
A graduate of CBS and Kellogg University in Chicago, Nicolai has extensive experience in on-line media, e-commerce and online marketing since 1998. He has strong focus on ROI-based marketing decisions and a management style that cuts to the core of things as quickly as possible. He has held former positions including CEO of AOK (Alt om København), where he turned the company around after the difficult dot.com/9.11 times, and Director of Sales and Marketing for telecommunications provider... Læs mere
Active as a business owner and freelance marketing consultant to household-name companies, Jonathan Winch is a highly experienced marketing strategist and advertising copywriter. His entrepreneurial spirit has involved him in startups prior to his arrival in Denmark and has led him to co-found successful agencies such as Eye for Image (copywriting) and Native Edge (PR) in Denmark. He is also co-owner of the web agency Spoiled Milk.
During his 18 years in international marketing (both client and advertiser sides), Jonathan has made valuable contributions to the strategies and marke... Læs mere
Having been a part of the Scandinavian digital media scene from the outset, David is well-versed in most aspects of the new school of marketing. He has worked on both sides of the table, in companies of all sizes. Notably, he was co-founder and CEO of Mouse House A/S from 1994-1999, and held the same position with Kunde & Co subsidiary e|sense, buying the latter entirely before selling it on to Novo Nordisk IT in 2003. He was educated at Aarhus University in information and media science, minored in semiotics at TU in Berlin, and achieved an ... Læs mere
e-Commerce
A serial entrepreneur with more than 20 years of IT, marketing and corporate leadership experience, Lars has used his irrepressible energy and know-how to found IT Factory, Zoomio, Aqcel (now Mondo Communications), Crissoft and a number of other successful companies. He is a partner in the Scandinavian e-commerce provider Boozt AB and various other ventures. Lars has held executive positions with Egmont Audio Visual and Andersen Consulting (Accenture), and spent four years serving on the Board of Directors for a pan-European telemarketing firm. Recognized a...
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Online Media Purchasing and Management
Educated as a Master of Media Management, Thomas is the founder and CEO of Pringuiden.dk, onlineguiden.dk and fagbladsguiden.dk. His background includes marketing and management positions from companies such as Berlingske Tidende, Fujitsu ICL and Deloitte & Touche. He has participated in the 2-year internal ORKLA Leadership programme including MBA-studies at CBS, Northwestern Kellogg and Læs mere
Search engine optimization/marketing
Sebastian’s passions have been inventions, idea-creation and entrepreneurship since he was a kid. He attended the Copenhagen Business School and now holds a Master of Science (M.Sc.) in Economics and Business Administration (Major: Innovation Management and Business Development). In search of “real-life” experience within an innovative and entrepreneurial organization, he started at SPAMfighter in 2004 during his studies. His interests still include entrepreneurship and business development, and his expertise spans ac...
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Social Networking
“No one should be constrained by their bio – it’s just a fleeting glimpse of multi-dimensional being. But here goes: As a kid I wanted to be a lawyer, but ended up in economics. My special interest is innovation and entrepreneurship. In fact I’ve started a few companies myself. One is an Internet consultancy. Generally, my passions include innovation and creativity, creating a positive future, bottom-up organizations and emergent systems, leadership, authenticity in business, global issues and travel.”
Online Marketing Management and Analysis
As a visionary strategist I spent 50% of my time reading blogs and books, networking, and thinking about what’s lurking around the corner and two steps into future… A fascination with movies drove me toward media in general and new digital media in particular. Otherwise I’m keen on:
- Entrepreneurship
- Theory of networks (six degrees / wisdom of crowds)
- Viral marketing (blogosphere, community sites)
- Web2.0. People who fascinate me could be: * Multiple entrepreneurs like Mo... Læs mere
Online PR
Never having been good at describing myself I tend to let other people
do the talking. Here’s what an esteemed colleague has to say
“If anyone has an idea of what moves and shakes – and sticks! – in the world of social software and new technologies, it’s Asbjørn. You can count on Asbjørn to always be on the frontline in regards to testing out new trends.”
It’s my favourite recommendation to date, and I’m sticking by it.
Work experience includes PR and communication in telco, an array of d... Læs mere
Viral marketing
A co-founder and creative strategist at Denmark’s first viral marketing agency, GoViral, Balder Olrik was the youngest ever person (at 16) to be admitted to the Royal Danish Academy of Fine Arts. He started Eisenstein.dk in 2000, and moved to become Creative Director at IconMediaLab. He is a widely acknowledged expert in seeding and tracking of viral campaigns and posseses a truely unique blend of artistic creativity, technological savvy and commercial focus.
Balder has become a well-known artist on the Danish scene, working with photograph... Læs mere
Marketing ROI, web analytics, market research
Christian is the CEO and founder of Netminers.net. He comes from a wide educational background, achieving his masters in Economics and Business Administration at Copenhagen University, an MA in Media Studies at Pennsylvania State University, and his PhD at Cambridge. Formerly a senior researcher at Framfab A/S, Christian has published a number of articles including “Cultural Capital: The Cultural Capital of U.S. Advertising’, in Undressing The Ad”.
Mobile marketing, product placement, co-promotion
Hans is a highly experienced media marketing specialist who works with mobile marketing, product placement and co-promotion for many of Denmark’s most progressive companies. Today active as a partner at media|works, Hans has held positions such as CEO for the media agency Starcom Denmark, director of sales at MetroXpress, sales and marketing director at Søndagsavisen and more.
Viral marketing, podcasting, mobile marketing
Henrik is a visionary online specialist with a highly creative mind when it comes to´creating engaging media solutions, especially on interactive media. He’s an expert in mobile marketing, podcasting, viral marketing. His background includes positions at Initiative Universal Media and Responsfabrikken. Today, Henrik is a key member of viral marketing agency GoViral in Copenhagen.
Jacob is know for his broad and deep knowledge about almost all aspects of advertising online or offline. With a keen eye for new opportunities, Jacob started up and successfully managed Bransholm & Blæsbjerg A/S, selling it to Notabene.net and taking over as CEO of the new company Notabene.net B2B A/S alias Brand2Brand A/S. His specialist areas include the use of the internet/intranet as a communication tool for marketing and organisation, and the design of response-oriented marketing. Today, Jacob is in charge of business developmen... Læs mere
Jacob is an internet business entrepreneur operating mainly in the Scandinavian market. He has been working in the internet industry since 1997 developing web solutions and designing online marketing campaigns. His first start-up – Notabene.net A/S – went public in May 2006. The company specializes in online marketing – search engine optimization, search marketing, affiliate marketing, e-mail marketing etc. Notabene.net employs around 100 people and has offices in Denmark, Sweden and the UK.
After an 8 month break from work – stopping at Notabene in December 20... Læs mere
Online gaming, entertainment and learning
(PhD, Psychologist) is CEO of Serious Games interactive with a strong research background. He did a PhD on the educational use of computer games and after that led a 2 years long research project within the same field. He has studied, researched and worked with computer games for more than 10 years. He has served on the Digital Game Research Association Board for 3 years, co-founded Game-research.com and authored three books on video games with one more in the pipeline. He regularly gives talks around...
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Affiliate marketing
It’s entirely accurate to say that Simon “wrote the book” on affiliate marketing. It’s called Strategic Affiliate Marketing and firmly established Simon as Denmark’s guru in this exciting new area. Simon has further contributed to the European scene of Affiliate Marketing via his positions as Danish M.D., Regional Director and Director of International Client Services in TradeDoubler; Europe’s largest affiliate marketing company. During his time with TradeDoubler, since 2000, it became obvious that even the best online performing compan...
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Morten is a marketing veteran who has spent most of his professional life either working within or managing the marketing function at large, multinational companies. The early part of his career – on the agency side of the communications industry – saw him working with and solving numerous marketing problems for companies such as P&G, Unilever, Mars, Coca Cola, Nestlé, IBM and GM. Moving on, he turned to consulting, combining his in-depth commercial skills with technology and professional services as a VP and deputy CEO of... Læs mere
CP has been working with digital communication and business development since the beginning of the 90ties. As few, he understands the pros and cons of media channels – no matter whether communication or business opportunities are in focus. He has been responsible for establishing first Børsen Online, then tv2.dk.
CP is founder and managing director of Peytz & Co. – a web agency that has become one of the major players within email marketing. Furthermore he is chairman of FDIM – the Association of Danish Internet Media. Christian holds a Master ... Læs mere






