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Blog | ...or be a dead frog!

Oprettet af Kia Aagaard   |  0 kommentarer   |  April 21, 2008 13:12

By Jonathan Winch

If you throw a frog into a pot of boiling water, it will instantly do its best to leap out.

But do you know what they say happens if you put a frog in a pot of water that is gradually being heated? By the time the water is boiling, the frog will still be in the pot – dead. It waits far too long, enjoying the warmth until suddenly, it’s too late to leap.

In the same way, creative agencies need to make the leap before it’s too late – into the new world of digital marketing.

It’s a technology-driven world where data, processes and ROI are in greater focus. Where creativity comes in closer contact with market realities. And where everyone – from strategic planners to art directors needs to know more about this brave new world of marketing opportunities.

Agencies that only pretend to be up-to-date with digital marketing are an endangered species.

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