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Blog | Social Driven Revolution

Created by News Editor | 0 comments | March 04, 2011 15:28

Editor’s note Jomar Reyes

In terms of world events, February 2011 is a month many of us will never forget. From the natural disasters in Australia and New Zealand, to the revolutions in Africa and the Middle East, media outlets have had a barrage of powerful stories to tell.

Social networks have also been abuzz with tweets, comments, and blog posts, all reporting in the aftermath. But, even more remarkable is how Facebook and Twitter have been integral to fueling and facilitating the revolutions sweeping through Tunisia, Egypt and now Libya. Protesters themselves applauded social networks, with many holding placards dubbing theirs the “Facebook revolution.” These events – momentous in their popular and political significance – may also mark another cultural milestone: the coming of age for social media and its impact on society.

And yet as social media matures, we are seeing it evolve not just for social and cultural applications, but inevitably for business. Social media platforms are working their way into all areas of corporate communications, as well as business to consumer marketing. Essentially, social media is the new handshake.

For all involved in the rolling out of socially-enabled platforms, however, guidelines are an uncharted territory. Most companies have to comply with industry, advertising and legal regulations developed and implemented well before the arrival of social media; for most multinational companies, social media is huge unknown. Yet, it is a tool that must be engaged and mastered in order to remain competitive and connected in global business.

In this eNewsletter, we highlight two truly international writers/bloggers and thought leaders. Sarah Goodall is the social media lead at SAP EMEA (Norway) and is the founder of the blog Tribal Impact author Eric Schwartzman has just released his book, “Social Marketing to the Business Customer,” and is an expert guide for global businesses venturing into the murky waters of social media.

Also featured in this edition, organizer of the up and coming UX Masterclass, Tomas Snitker, explains the importance of (and difference between) user experience (UX) and user interface.

On March 15, we will be co-sponsoring the Think International Seminar at the offices of SAP Denmark. Sarah Goodall will also be our keynote speaker, exploring the guidelines for social media in the corporate space, and what to do when things go wrong. She will be joined by Heidi Steen Jensen of Horten, a specialist in intellectual property law and marketing law, who will offer her expertise on the legal issues that can arise from social media in a corporate sphere. Look for highlights from this event in next month’s eNews.

How To Write Social Media Guidelines For Employees Sarah Goodall

The chances that your employees are already active on social media are fairly high. Last year a company called NetProspex produced a Social Business Report researching companies across the USA and assessing how “social” their employees were[Infographic]. Not surprisingly, high-tech employees featured as high social adopters. But most interesting was in the consumer space, where brand is everything, employees were much less social (in the context of social media). So what does this mean?

What We’re reading: Social Marketing to the Business Customer Jomar Reyes

There are many books on the nuts and bolts of social media and how businesses and brands can start engaging consumers. However, there are precious few publications that explore how organizations can use social media in the business to business (B2B) environment. In researching corporate social media, however, I came across a new book called “Social Marketing to the Business Customer.” It quickly joined my iPad/Kindle collection, and soon after I got the opportunity to chat with co-author, Eric Schwartzman.

Thoughts on Social Media and Revolutions Eric Schwartzman

It may not be because of Facebook, Twitter or Wikipedia that revolutionary fervor has taken root in North Africa. As Steve Coll writes in The New Yorker, ‘…youthful populations, high unemployment, grotesque inequality, abusive police, reviled leaders and authoritarian systems” are to blame. So let’s give credit where credit’s due. It’s bad government that led to the situation at hand. Social media just made it impossible to ignore.

The Social in Social Media Raechelle Wilson

Social media is a heady phenomenon for businesses and organizations. And, understandably, they are increasingly eager to harness the unprecedented access to hundreds of millions of people. In the rush to be the first here or there – to utilize ever more tools and applications – it’s important to take a step back and remember why social media works in the first place.

Think International VI: Seminar 15 March 2011

Successful international companies like SAP are now engaging social media to great advantage, both externally and across their organizations. Whether via Facebook, Twitter, blogs, discussion forums and beyond, more businesses are giving voices to their colleagues, employees and customers. Social media is eliminating borders and building market rapport in a fundamentally new way: social media is the new handshake.

But how do you navigate what is still not fully charted territory for international business? How far is your company willing to venture into the social media sphere and what can you do if it goes wrong?

From grappling with legal issues, to monitoring branding, commentary and privacy concerns, this event will take a look at the challenges presented by social media in global business and how to recognize, prevent and contain potential dangers.

Featuring: Sarah Goodall – SAP EMEA Heidi Steen Jensen – HORTEN Thomas Madsen-Mygdal/Steffen Tiedemann Christensen – 23Company

Where: SAP Theatre – Lautrupsgade 11 2100 København Ø Denmark When: Tuesday 15 March Time: 8:30 – 12pm

Sarah Goodall SAP EMEA Sarah is an international marketing communications leader who has been key to SAP’s successful use of social media. From expansion to pitfalls, Sarah has specialized knowledge of social media at all levels of multinational business – and what to do when it goes wrong. She authors a blog dedicated to social media for business: TribalImpact.com.

Heidi Steen Jensen HORTEN Heidi specializes in intellectual property law and marketing law, with particular relevance to legal issues arising from social media networking. Heidi also has many years of experience advising on imitations and other violations of good marketing practices, the specific regulations of the Danish Marketing Practices Act and marketing on the Internet.

Thomas Madsen-Mygdal/Steffen Tiedemann Christensen 23COMPANY Thomas is an entrepreneur, product designer and angel investor with almost two decades of Internet experience having founded some of the earliest European Internet companies such as Mondo, Webindex and Scope.

Steffen is CTO and one of the original co-founders of 23, created in 2003. He comes from a technical background as developer for, among others, Nosco and NordSign, and co-founded both Publius.dk and Filicio.us. Steffen is a mentor at Seedcamp and advises a number of organizations on technical development.

More speakers to be announced; space is limited.

For more information, Contact@eye-for-image.com

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