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- TAKE BRAND INITIATIVE MEET THE AUTHORS AND COMPANIES FEATURED IN NEW BOOK!
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Blog | TAKE BRAND INITIATIVE MEET THE AUTHORS AND COMPANIES FEATURED IN NEW BOOK!
Oprettet af David Junge | 0 kommentarer | April 06, 2008 17:49
Majken Schultz and Mary Jo Hatch, har begået en ny bog. Kom og udforder dem på CBS. Det koster 200,- men så får du også bogen med. læs her:
An afternoon for inspiration: Meet corporate thought leaders Jørgen Vig Knudstorp (CEO, The LEGO Group), Edgar Jorissen, (Marketing Director of Nike) Charlotte Ersbøll, (Corporate Brand Manager, Novo Nordisk), and fashion guru Peter Ingwersen, Founder and CEO of the hot new brand Noir. Learn about major innovators behind their corporate brands and discover a revolutionary approach to Corporate Branding presented in a new book by professors Majken Schultz and Mary Jo Hatch. Through tales of their professional experiences and insightful reflections, this event will take you on an exciting journey through the colorful landscape of Corporate Branding.
The book Taking Brand Initiative: How Companies Can Align Strategy, Culture and Identity Through Corporate Branding looks beyond the marketing value of brands (company-to-customer) and the HR significance of brands (company-to-employee). Embracing these approaches and much more, it offers an integrative view of corporate brand management as a process that drives business forward in a global economy. With practical analytical models and tools designed to improve the effectiveness of your corporate brand, reading this book will change how you think about your branding efforts.
After the event Majken Schultz and Mary Jo Hatch will be available for informal discussion and book signing. For a detailed program visit:Tilføj kommentar
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