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Blog | Think International VI: Seminar 15 March 2011
Created by News Editor | 0 comments | March 04, 2011 11:40
Successful international companies like SAP are now engaging social media to great advantage, both externally and across their organizations. Whether via Facebook, Twitter, blogs, discussion forums and beyond, more businesses are giving voices to their colleagues, employees and customers. Social media is eliminating borders and building market rapport in a fundamentally new way: social media is the new handshake.
But how do you navigate what is still not fully charted territory for international business? How far is your company willing to venture into the social media sphere and what can you do if it goes wrong?
From grappling with legal issues, to monitoring branding, commentary and privacy concerns, this event will take a look at the challenges presented by social media in global business and how to recognize, prevent and contain potential dangers.
Featuring: Sarah Goodall – SAP EMEA Heidi Steen Jensen – HORTEN Thomas Madsen-Mygdal/Steffen Tiedemann Christensen – 23Company
Where: SAP Theatre – Lautrupsgade 11 2100 København Ø Denmark
When: Tuesday 15 March
Time: 8:30 – 12pm
Light breakfast and lunch provided
Sarah Goodall SAP EMEA Sarah is an international marketing communications leader who has been key to SAP’s successful use of social media. From expansion to pitfalls, Sarah has specialized knowledge of social media at all levels of multinational business – and what to do when it goes wrong. She authors a blog dedicated to social media for business: TribalImpact.com.
Heidi Steen Jensen HORTEN Heidi specializes in intellectual property law and marketing law, with particular relevance to legal issues arising from social media networking. Heidi also has many years of experience advising on imitations and other violations of good marketing practices, the specific regulations of the Danish Marketing Practices Act and marketing on the Internet.
Thomas Madsen-Mygdal/Steffen Tiedemann Christensen 23COMPANY Thomas is an entrepreneur, product designer and angel investor with almost two decades of Internet experience having founded some of the earliest European Internet companies such as Mondo, Webindex and Scope.
Steffen is CTO and one of the original co-founders of 23, created in 2003. He comes from a technical background as developer for, among others, Nosco and NordSign, and co-founded both Publius.dk and Filicio.us. Steffen is a mentor at Seedcamp and advises a number of organizations on technical development.
More speakers to be announced; space is limited.
For more information: Contact@eye-for-image.com
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