Scuba-diving Brit and world-renowned digital conspirator, Dean Donaldson is the Director of Digital Experience and responsible for Eyeblaster’s global evangelism.

With more than 20 years of advertising and digital experience, Dean is passionate about how creative technology is combined with brand messages to engage consumers. He is a recognized expert at navigating through the maze of emerging media, telling stories about how digital has shifted consumer behavior, moving from direct mail to Twitter, through QR codes on mobile phones to RFID interactive screens and onto IPTV and eInk. Looking closely at the permeation of all advertising channels, Dean is focused on how digital is creeping across the media landscape from fixed digital billboards in New York City’s Time Square to as far east as floating eSignage on Shanghai’s Huangpu River – yet remains composed on the concerns surrounding user profiling.

Dean has published multiple articles and frequently serves as an industry source for leading business and advertising trade publications including Adweek, Forbes, Wall Street Journal, San Francisco Chronicle, OMMA Magazine, Media Post, ClickZ and Revolution among others. He also serves on the video, measurement and mobile councils at the IAB, speaks frequently with brand advertisers across the globe about new ways to measure and integrate offline and online channels and has delivered presentations at over 10 industry events across more than 30 countries from the Americas throughout Europe to across Asia. Recent speaking engagements include iMedia, OMMA, AdTech, IAB, ClickZ, DMExco, SIME as well as MSN Roadshows and Eyeblaster’s Digital Experience Days.

When he’s not living out of a suitcase, Dean ‘sometimes’ resides on the English coast of Sussex.