Morten is a marketing veteran who has spent most of his professional life either working within or managing the marketing function at large, multinational companies. The early part of his career – on the agency side of the communications industry – saw him working with and solving numerous marketing problems for companies such as P&G, Unilever, Mars, Coca Cola, Nestlé, IBM and GM. Moving on, he turned to consulting, combining his in-depth commercial skills with technology and professional services as a VP and deputy CEO of Capgemini Denmark. More recently, Morten has put his combined marketing and consulting skills to good effect by helping functional and top management to improve marketing accountability, increase marketing productivity and optimize marketing ROI. Today, Morten is a partner and Managing Director of the management consultancy Marketing Clinic A/S. In the world of Poets and Plumbers, he might be described as a poet whose insight into best-practice marketing methodologies includes a hefty dose of the plumbing mindset.