A graduate of CBS and Kellogg University in Chicago, Nicolai has extensive experience in on-line media, e-commerce and online marketing since 1998. He has strong focus on ROI-based marketing decisions and a management style that cuts to the core of things as quickly as possible. He has held former positions including CEO of AOK (Alt om København), where he turned the company around after the difficult dot.com/9.11 times, and Director of Sales and Marketing for telecommunications provider Telio. Today, Nicolai heads up Poets and Plumbers A/S.