Having been a part of the Scandinavian digital media scene from the outset, David is well-versed in most aspects of the new school of marketing. He has worked on both sides of the table, in companies of all sizes. Notably, he was co-founder and CEO of Mouse House A/S from 1994-1999, and held the same position with Kunde & Co subsidiary e|sense, buying the latter entirely before selling it on to Novo Nordisk IT in 2003. He was educated at Aarhus University in information and media science, minored in semiotics at TU in Berlin, and achieved an MBA from Copenhagen Business School in 1999. He is also the author of the books “Storytelling” and “med hjertet på bundlinien”.

Among his earlier and present ventures are:

Poets and Plumbers: Where you are now.

works|group (established in 2005) with Hans Theisen. works|group consists of: *ad|works: a advertising agency *media|works: a branded content agency

DetOkay: a mobile marketing company.

CUBE: a training company that assists with the integration of immigrants.