Jacob Lachmann has been a part of the online media industry since 1996. As a pioneer of digital marketing, he has led or participated in a series of startups, including OMD Interactive; the multi-country digital conference SIME (Scandinavian Interactive Media Event), of which he is today the Danish chairman; and Vertic Media (founder and chairman).

He has also played a major role in the growth of ad pepper media in Scandinavia, serving as managing director for Denmark then the Nordic region, and continuing to this date as a member of the ad pepper executive board. Today he is the managing director of GoViral Nordic, a company pioneering branded content distribution worldwide.

Jacob’s chief area of interest and expertise is commercialization through ad enabling.