Viral marketing
A co-founder and creative strategist at Denmark’s first viral marketing agency, GoViral, Balder Olrik was the youngest ever person (at 16) to be admitted to the Royal Danish Academy of Fine Arts. He started Eisenstein.dk in 2000, and moved to become Creative Director at IconMediaLab. He is a widely acknowledged expert in seeding and tracking of viral campaigns and posseses a truely unique blend of artistic creativity, technological savvy and commercial focus.

Balder has become a well-known artist on the Danish scene, working with photography, installation art, video and multimedia.