Affiliate marketing
It’s entirely accurate to say that Simon “wrote the book” on affiliate marketing. It’s called Strategic Affiliate Marketing and firmly established Simon as Denmark’s guru in this exciting new area. Simon has further contributed to the European scene of Affiliate Marketing via his positions as Danish M.D., Regional Director and Director of International Client Services in TradeDoubler; Europe’s largest affiliate marketing company. During his time with TradeDoubler, since 2000, it became obvious that even the best online performing companies are lacking the competences, leaving the control to the online suppliers and specialist. For companies to develop competitive and advantageous online decision making, Simon founded Reloop A/S in 2007, a performance based consulting company, with the purpose of in-sourcing the online discipline in the organizations.