Marketing 1.0, 2.0, and 3.0
Created by Kia Aagaard | Last edited 07 Feb 18:55
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Definition
Marketing 1.0
The traditional world of marketing was characterized by:- Little science, not systematic
- Little accountability
- Best-guess, from-the-hip marketing investments
- “Everyone’s a marketer”
- Thinking inside the box
Marketing 2.0
Marketing 2.0 refers to the new generation of marketing ideas emerging from the Internet era. The expression became popular in 2005 along with the idea of Web 2.0. It is a buzzword that forms part of the business jargon of corporate work environments pertaining to new means of marketing. The expression is most frequently used by a new breed of marketers who work primarily with the Internet. This new generation of marketers views media such as TV, newspapers, and radio as secondary means of communication.
Marketing 3.0
Marketing 3.0 isn’t for everyone. If you’re targeting older age groups, the old media solutions can still work. Your product or service may not be appropriate for these new paradigms. Even if you think you’re in the right space, you need to do your research (and we explore online survey tools that can make your job easier). You also need to do a reality check: are the 3.0 Tools available in your neighbourhood? It’s a global economy but some tools work better in some countries than others.
Marketing 3.0 is a work in progress. New media arrive in the twinkling of an eye. Some have the half-life of a mayfly; others will be around for the duration. The only way to stay in touch with it all is to connect yourself to the information flow. Read Wired, Fast Company and Business 2.0. Watch for the latest trends at Springwise.com and Google Zeitgeist. Network as though your career depends upon it (it does!).