Audience habits: Generation M

Oprettet af  Kia Aagaard |  Redigeret 21 Aug 15:39

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Beskrivelse

Generation M refers to that part of the population which is between 9 and 19 years old today (2008). The typical American schoolchild now spends more time engaged with media each week than the average adult spends working fulltime in that same period, according to a 2005 report by the Kaiser Family Foundation. So many children routinely multi-task that their average engagement time with media each day is 8.5 hours.

In a typical day, 9-19 year olds can be found doing the following:
  • 81% watch TV
  • 74% listen to radio
  • 68% listen to CD, tape or MP3
  • 54% use a computer
  • 47% go online
  • 47% read a magazine
  • 46% read a book
  • 41% play console video games
  • 39% watch videos or DVDs
  • 35% play handheld video games
  • 34% read a newspaper
  • 21% watch pre-recorded TV
  • 13% go to a movie