The computer and video game industry globally generated $24.5 billion in revenue during 2004, outstripping cinema box-office receipts. It’s estimated that about 10 million people around the world regularly play Massively Multiplayer Online Role-Playing Games (MMORPGs) such as World of Warcraft and Everquest, with typical users spending about 25 hours a week logged in. Add in mobile gaming, sponsored advergaming, XBox, PlayStation and Nintendo gameplay – and you’re talking about a reasonably substantial audience. Game On, marketers.