Web 2.0 and the disruptive technologies that accompany it offer opportunities to reach your target market and communicate your messaging in ways that were never before possible. The lay of the landscape is rapidly changing. The velocity of change online, and how people find, discover and consume valuable content is changing.

There’s no doubt that the internet has benefited marketers enormously. It’s a communication tool without equal, offering potentially low-cost avenues directly to target audiences. For creative, adventurous marketers, it offers opportunities to excel not readily available via traditional means.

• Customer expectations and requirements are shifting.
• Greater portion goes to online activities
• Systematic, scientific approach
• Process definition and automation
• Great accountability
• New and more creativity
• Consumers empower consumers
• Marketing as a numbers game
• Outsourced production in cheaper labor markets
• In touch with consumers
• Consumer involvement in e.g. product development
• New tools: viral marketing, email, adserving, blogging, sponsored links, etc.
• Closer analysis of success and failure
• Faster to identify and replicate successes
• Customer reviews, polls
• Mass customization
• Think: personalized experience for every individual
• Technology is changing the way you reach customers and the way that customers find you.
• People want to do business with ‘trusted advisors’.
• Static websites and content are no longer enough.
• Consumers trust other consumers, not websites or companies.
• Conversations are happening everywhere and you need to be in the middle
• New methods of scanning data at point of sale have dramatically increased the availability of timely and accurate data.
• Declining computer costs are making it affordable to track consumers as individuals.