As part of its evaluation of the basics of Word Of Mouth Marketing, WOMMA has identified eight positive marketing strategies which it recommends to marketers:

• Developing tools to make it easier to “tell a friend” about your product, service or website
• Creating forums and feedback tools
• Working with social networks

• Information that can be shared or forwarded
• Advertising, stunts, and other publicity that encourages conversation
• Working with product development to build WOM elements into products

• Creating user groups and fan clubs
• Supporting independent groups that form around your product
• Hosting discussions and message boards about your products
• Enabling grassroots organization such as local meetings and other real-world participation

• Finding people who are likely to respond to your message
• Identifying people who are able to influence your target customers
• Informing these individuals about what you do and encouraging them to spread the word
• Good-faith efforts to support issues and causes that are important to these individuals

• Providing recognition and tools to active advocates
• Recruiting new advocates, teaching them about the benefits of your products, and encouraging them to talk about them

• Tracking online and offline conversations by supporters, detractors, and neutrals
• Listening and responding to both positive and negative conversations

• Encouraging two-way conversations with interested parties
• Creating blogs and other tools to share information
• Participating openly on online blogs and discussions

• Involving consumers in marketing and creative (feedback on creative campaigns, allowing them to create commercials, etc.)
• Letting customers ‘behind the curtain’ to have first access to information and content